The trade presenter series featured a striking forme cut design and the development of key brand assets such as the ‘two part pour’.
Sapporo | The Refinery
Project
Refreshing An Icon
Founded in 1876 by German-trained brewmaster Seibei Nakagawa, Sapporo is the oldest brand of beer in Japan.
The landmark Japanese brand saw a new look and feel launched in 2017 with a broad focus on Above The Line marketing and online media activities.
The Refinery is regularly tasked with producing Sapporo’s Through The Line material including Point of Sale items, merchandise and trade presenters for national and international markets.
We created a unique trade presenter for Sapporo which was reproduced in five different languages.
Sapporo Point of Sale and merchandise was also developed for various on-premise events and promotions.