We ran an outdoor campaign in Melbourne and Sydney to change how people think about soy sauce.
Kikkoman | The Refinery
Project
Making A Splash
Kikkoman soy sauce is the leading naturally brewed soy sauce in Australia with a 300 year history.
Their iconic soy sauce contains umami, the fifth primary flavour, newly discovered by science but long understood by our palates, which can subtly enhance the flavour of food.
The Refinery created an Above The Line campaign that brought Kikkoman soy from the sushi condiment to the flavour enhancer for every meal.
The Kikkoman Cook campaign introduced Australians to using Kikkoman soy as a flavour enhancer for all kinds of dishes.
The multi-platform campaign showcased recipes for home cooks, food service and food manufacturers.
The Kikkoman Cook campaign included a digital cook book with subscribers receiving weekly recipe ideas and promotions.
We matched the Below The Line material for food service to showcase the versatility of soy sauce.
We photographed the entire Kikkoman range of sauces and marinades for all applications.